It Ain’t No Hooters, Luger’s
By BankersBall on Nov 19, 2006 in Eats, Lifestyle, NYC
Sorry to say, but the waitresses at the planned Maxim steakhouse are not going to be running around in skimpy outfits, reports USA today. The line of restaurants will be “sexy but sophisticated,” says Jeffrey Chodorow, who runs the company behind places like Asia de Cuba. Sounds like STK…
Maxim Prime is targeted to the twenty/thirty-somethings who do not just want to pass out after eating a massive steak. “The people who leave here are going to go someplace else — maybe dancing … They’re not going to go home and go to bed,” says Chodorow.
P.S. Anyone out there even read Maxim anymore?
On Nov 20, 2006, LeeD said:
Two things:
First, if you are going to brand a steakhouse as Maxim why would you not put boobalicious spokesmodel-style servers in skimpy outfits? If Long or Short Capital.com has taught us anything, it’s that big boobs sell! I think if they aren’t going to milk the whole Maxim image, they’re doomed to failure.
Second, I’m no expert, but I would imagine that the two hundred young men who still read Maxim think that a posh night out is Tony Roma’s. I don’t think late teen/early twenties Maxim readers can afford what is supposed to be an expense account restaurant.
Third, what’s this about non-massive portions? If I’m going to a steakhouse where a standard serving isn’t at least 26oz, I don’t care who pays for it, the restaurant is totally wasting my time. If you don’t want to be full to bursting, go to the lentil palace before hitting the clubs.
Okay, that was three things.
On Nov 20, 2006, LeeD said:
sorry, I’ve had a lot of coffee today.
On Nov 20, 2006, Anonymous said:
We all have.