Looking for a way to differentiate your research coverage? If you have the balls, you can do like Lazard biotech analyst Joel Sendek and get a wee bit creative.

Sendek’s voicemails, covered here on Fortune, aren’t standard issue. He employs, among other things, “colorful language,” rhymes and “power ballads.”

Recipients of Sendek’s late-night voicemail blasts reportedly talk about them for days and forward them along. Can you say that about your stuff?

We, for one, were inspired enough to take up once again our Lunchtime Haiku series. Topical suggestions welcome.

Listen to Sendek’s voicemails:
Biogen
Genentech
Biotech jingle