But is it enough to captivate those fickle Generation-After-Generation-Yers? Apparently not, because they ain’t having it.

Many of you go to work everyday though you hate your jobs, if not for the money, then out of some sense of responsibility. And if not out of some sense of responsibility, then at least out of some sense of self-hatred or deep depression. But there’s a new class of kids that aren’t responsible/masochistic/rent-paying. And one thing is clear — increasingly, they aren’t becoming lawyers and doctors.

As you know, we at BankersBall like to keep tabs on the world o’ BigLaw, not least because bankers routinely take joy in knowing there is someone out there more miserable and getting paid less than they. But anyway, as we covered previously, BigLaw has been hard at work devising new worker satisfaction schemes, like quick hits of cash money, wine events, etc etc, and one we didn’t cover before, which according to the NYT went into effect at Sullivan & Cromwell in 2006 — the “thank you” policy (partners say “thank you” and “good work” to junior people.) Nevertheless, some associates are doing quick lunchtime bumps of NeimanMarcus.com to stay alive, says one ex-BigLawie.

Back to the point — applications for law school and medical school are down, discontent among the ranks of the formerly prestigious now disgruntled are high, meanwhile everyone wants to be Sergey Brin Chad Hurley Mark Zuckerberg. And it’s not just the money. It’s the value system. Doctors and lawyers feel they have ” slipped a notch in social status, drifting toward the safe-and-staid realm of dentists and accountants,” puts the NYT.

Also luring the youngins away are quicker roads to semi-riches. Reports the NYT:

“Investment banking and consulting firms have a huge presence; they’re barging in from before first day of classes … The messages they convey appeals to every undergraduate fantasy: this is a continuation of prestige education, this is the only valuable way to finish your education. You’ll work with the smartest people and the most exciting, high-profile clients.”

Though I would argue that even banking and consulting are still too lengthy ladders to climb for those of the ADD generation. Some of you no doubt are part of this generation. Thoughts, feelings? Please share and I’ll give you gold stars.