Only those with ankle-length fur OR bespoke full-body ski suits allowed. More

Just when you got that shank under control, all the cool people are doing something else. More

We review the ski resorts easily accessible from NYC. More

The WASPy sport emerges as a must-have on the college apps of the competitive and privileged.

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What happens when you get about 15,000 cube dwellers, outfit them in matching corporate tees, then set them loose in Central Park? Why, the JPMorgan Chase Corporate Challenge, duh!

Yesterday was the first day of the New York branch of the 3.5ish mile race in Central Park. And judging by the many Lehman Bros, Morgan Stanley, Goldman and of course JPMorgan shirts in the crowd on Wednesday, the race might as well be called the Bankerthon.

The event is fascinating for a number of reasons.

For one, you spend a good amount of time milling about before the race starts, jockeying for position — with 15,000 people, you actually have to wait to start. During that time you largely check out the crowd and make judgments about people based on where they work. (Of course that emaciated hardcore-looking man works for a law firm. How did I know that?) It’s like what you do everyday, except with more context. And then there’s the alienating realization that you, too, have been branded by your company’s t-shirt. More